Watch someone in front of a newsstand and observe what magazine they pick up. Fashionista. Hipster. Nerd. Athletic. Outdoors. Indoors. Creative or not. Gay or straight. You can learn a lot about someone by the magazines they read.
Magazines are brands. And like all brands, they signify to others who we are and to what we aspire. A rolled magazine under our arm is a sign, just as much as the trainers on our feet or the shirt on our back.
This morning we stumbled across Kinfolk magazine’s website. Looks lush, for sure.
Kinfolk’s identity got us thinking about semiotics (university flash back!). It got us thinking about how some magazines have a strong sense of what they’re about and who they’re for (such as Kinfolk)… while others seem to struggle.
So the big question at Gym Class Magazine HQ this morning is: What do magazines with a confused identity say about the people who read them?
Just thinking aloud, really. Any-hoo… Kinfolk magazine looks lovely and worth checking out. (We’re bias, of course… we’ve had a canoe fetish for, like… forever.)
